Thousands in Metro Detroit’s Jewish community have been flocking to Home Depot’s Facebook page in recent weeks. No, they are not all interested in becoming fans of the national retail giant. They are simply trying to help a local social service agency win $250,000 from the Home Depot Foundation.
Jewish Family Service in Michigan was one of 12 nonprofits around the country to win a monthly prize of $25,000 cash and another $5,000 in Home Depot gift cards from the Home Depot Foundation this past January. That win put them in the competition for the Aprons in Action contest that will give away a total of a half-million dollars in March. JFS plans to use the cash prize for its Project Build! program, which provides JFS clients with safe and barrier-free homes through pro bono repairs and renovations provided by local builders, remodelers and suppliers.
While many nonprofits in the Jewish community are still trying to find their way in the new world of social media, online contests like the Home Depot Foundation’s Aprons in Action have pushed nonprofit organizations to create a social media strategy to get out the vote on Facebook, the social networking site that boasts more than 850 million users.
Read More: @ blog.rabbijason.com
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