On ‘Mad Men,’ Sterling Cooper gets a Jewish Copywriter

“Mad Men” is like the Jews — it gets a lot of attention for a show watched by less than 2 percent of the population.

To kick off its fifth season, the 1960s period program, winner of four straight Emmys for best drama, has a new Jewish character. To be more precise, the advertising firm at the center of the AMC show has its first Jewish employee: Michael Ginsburg (played by Ben Feldman).

And he’s, well, too Jewish.

At least he was in his first appearance, the two-episode season premiere earlier this month. It was like watching Eugene in a high school performance of “Brighton Beach Memoirs.”

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