Advertising is all around us. It’s become impossible to find an event or location that doesn’t have corporate sponsorship attached to it. Product placement has become the norm in movies and TV shows. And it seems like everyone has an endorsement deal these days.
On Comedy Central’s “The Colbert Report,” host Stephen Colbert begged Apple for an iPad 2 and then become a shill for the company. He also branded his presidential run “Hail to the Cheese: Stephen Colbert Nacho Cheese Doritos 2008 Presidential Campaign Coverage.” After winning a Peabody Award, he thanked Doritos for its support.
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