Spending a week in Israel earlier this month I kept my eyes open to the way Israelis use technology. Even on my first time in Israel over 18 years ago I noticed that Israelis thirsted for the latest tech gadgets. Being a country that struggled with telecommunications early on in its existence primed Israel for a telecom revolution. In the first decades of statehood, stories persisted about families who waited years just to get a telephone in their own home. So when mobile communications took off in the middle of the 1990s, Israelis were eager to adopt the new technology.
One thing I noticed during my recent visit was that the Apple iPhone is much less common in Israel than it is in North America. I also got the sense that Israelis prefer the GPS app Waze over other GPS services. That could be in part due to Apple’s decision not to link Jerusalem as the capital of Israel in its Maps application or World Clock on its new operating system. Back in September when Apple CEO Tim Cook admitted that Apple’s mobile Maps application was inaccurate and had many flaws (including the Jerusalem situation), he advised users of OS5 to download alternative navigation apps including Waze which was designed by Waze Ltd., an Israeli company.
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