Chocolate Snowball. Toasted Coconut. Blackout. Raspberry Swirl. Peanut Butter Cup. White Hot Chocolate. Baba Booey. It’s hard to choose just one!
These are some of the offerings at Crumbs, a wildly successful chain of kosher cupcake stores founded by Mia Bauer. Israeli-born Bauer graduated from Brandeis in 1991 and went to work as a lawyer for the City of New York. In 2003, she left the law and followed her passion to the kitchen.
I got to know this entrepreneurial Jewess a bit better through a podcast interview with NPR’s special series From Scratch.
Bauer lived in Israel until age seven. She has vivid memories of her mother, whom she calls a “fabulous baker,” whipping up American style treats in their kibbutz kitchen. She recalls baking regularly at home and her first job was in a bakery. It only became a professional interest when she decided to stop working as an attorney and explore a second career. Before Bauer made the jump from law to cupcakes, she considered several business options, including a hair salon for kids. Her baking hobby won out and, after a bit of brainstorming, she took a chance and self-financed her first store.
Read More: @ jwa.org
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